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What makes the Mucnhmallow candy different is the special way we consume it. The foil that wraps the candy has become somewhat of a toy – people are making figurines, balls, and all around playing with the packaging. This is the experience that elevates Munchmallow from a simple product into an established brand.
We wanted to remind people through social media not just how delicious Munch is, but how fun and imaginative it is. The goal was to invite people to make figurines out of Munch foil and post videos and pictures of their art on their social media.
We created five stop motion animations with objects made out of the candy foil. The unique presentation quickly gained traction, which inspired the audience to try modeling the figurines themselves. Total impressions of the video reached one million across the Munchmallow social media channels.
+220k views on Instagram
Tons of foil figures
More than 85 sweet working hours on the project
A happy client with another brief
Let’s work together
Here at Represent Communications, we hold a passion for brilliant ideas and the execution that brings them all together in on beautiful experience.