At the end of August, in the unique setting of Luštica Bay Town Resort, our long-standing client Philip Morris hosted an exclusive event – the IQOS Summer Grand Finale – marking the close of the summer season within the Curious X campaign.
The evening brought together numerous guests, including media representatives, while the highlight of the night was a performance by one of the region’s greatest musicians, Zdravko Čolić, whose show further elevated the event’s atmosphere.
With our PR support and coordination with Montenegrin media outlets, we expressed gratitude to partners for their long-standing cooperation, while ensuring the campaign’s message reached the right audience.
We are proud that, through this event, we successfully connected the brand, media, and community in such a remarkable way – with music and togetherness at the heart of the story.
